Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...
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Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign...According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company's founder, recognizes the value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo Rosso believes now is the time to makes sure we clearly communicate what our brand stands for and what ...
Porter Novelli to open popup fashion agency
27 Jun 2008 | by Alexandra Bruell
In an effort to expand its fashion group and clientele, the popup spin-off will provide emerging design talent with free branding, buzz-building, media relations, and viral marketing services. "Currently we have a group of people who've worked with fashion brands... but we want to build that within ...
TJX hires Ogilvy PR
03 Apr 2008 | by Nicole Zerillo
and Marshalls. Ogilvy will also develop in-market programs and media relations to promote the story behind both brands, said Barby Siegel, Ogilvy Managing Director of Global Consumer Marketing. PR plans ...
Sears, Hearst launch promotional campaign
03 Mar 2008 | by Alexandra Bruell
in customizing plans for major marketers, the better to capture a larger share of their dollars. ...
Target to reconsider media policies
31 Jan 2008 | by Keith O'Brien
statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
Julie Livingston, senior director of marketing communications at the TIA, said the association has definitely taken a stronger stance. We decided to get a bit more aggressive because of the importance of the December shopping period, she said. As part of those efforts the association, which represents 500 ...
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
them as advocates. The result was an initiative directing the company s marketing and HR departments ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped ... have radically different goals than marketing people. The first attempt at drafting a collaborative ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
outreach and in-store events. Serta director of marketing Kelly Rampson said the company has helped ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
