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Group promotes mobile DTV in education efforts

, VP of public affairs and communications at LG Electronics. Washington, DC, will be the first market to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

Sony launches Twitter game for 'Terminator Salvation'

," said Sal Ladestro, EVP of marketing for SPRI, in a statement. "We think this is the perfect environment ... the film in most other countries. Both companies handle their individual marketing campaigns. ...

Panasonic's effort aims to mass market Toughbook

SAN FRANCISCO: Panasonic launched an integrated campaign to make its Toughbooks more appealing...Traditionally, the company marketed Toughbook laptops toward rugged consumers like police ... , said Marca Armstrong, director of marketing for Panasonic Computer Solutions Company. This idea ... time Panasonic launched a totally integrated campaign. Our core belief is, if you don't have a ...

eHarmony's gay dating site takes company into unfamiliar market

In 2005, an individual filed a complaint in New Jersey against eHarmony, because it did not offer a same-sex matching service. As part of the agreement, the company, known for its religious foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...

VMS' new 'Vantage' compares ROI of PR and advertising

, Vantage is intended for the large marketing budgets of Fortune 500 companies. "Even with reduced ...

'Fast Company' Tweets its mobile site launch at SXSW

, reaching prospective users at their convenience, said Tamara Gruber, VP of marketing at Crisp Wireless ... with outreach to advertising, marketing, and media trade publications; general interest outlets that cover ...

Agency reviews highlight battle in electronics space

are a reflection of the industry's stable market position amid the troubled economy....sure that Toshiba is positioned well to lead the TV market by increasing our brand exposure. We want ... branding in the competitive space. Also, unlike the sagging auto and housing markets, the consumer ... and communications at LG Electronics USA, said it is reviewing PR firms as part of a global marketing consolidation ...

EBay uses Twitter to live blog from its analyst day

) and its members to integrate new media into the IR process. Social media gives companies a bigger ...

LG in midst of review

John Taylor, VP of public affairs and communications at LG USA, said it was part of a global marketing consolidation that is under way, but he declined to give further specifics on the make up of the review. LG has worked with Ogilvy PR as its US AOR since 2004 . The agency handles PR ...

Shapeways goes digital for grassroots campaign

The new product allows consumers to turn digital photographs into 3D printed objects. The company is reaching out to the US market through opinion leaders and communities online to show them how Shapeways and PhotoShaper are relevant to them, said Peter Weijmarshausen, CEO of Shapeways. Using ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.