Wristbands garner skin cancer awareness
31 Mar 2009
marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...
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Special Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...
Reebok hopes to inspire with new Cirque du Soleil workout
10 Mar 2009 | by Alexandria Bruell
CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product...with the new routine, which will appear in fitness clubs in several markets such as Equinox Fitness in New Yor ... , and LaForce Stevens on the initiative. Marketing budget was not disclosed. ...
Special Olympics ups outreach
29 Jan 2009 | by Nicole Zerillo
"Our [goal] is to promote [the program] so all people realize they can be a part of the movement," said Kirsten Suto Seckler, global brand marketing and awareness director. The February 7 opening ceremony will bring together about 2,500 athletes with intellectual disabilities from nearly 200 countries ...
Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...
Olympic sponsors gain positive media coverage
01 Oct 2008 | by Frank Washkuch
MaryLee Sachs, H K's worldwide head of marketing communications. H K worked with the Beijing ... that their international coverage was 17% more favorable than articles about global brands. In total, market research ...
Transitions awareness push gets a boost from golf tours
29 Aug 2008 | by Nicolle Zerillo
eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official
Goodyear and NASCAR reach out to minority teens
13 Feb 2008 | by Tony Garcia
The program serves the dual purpose of making commitments in six markets where NASCAR races take place (Daytona Beach, Los Angeles, Atlanta, Dallas, Detroit, and Dover, DE) and reaching out to groups ... , said Kris Krienzl, NASCAR marketing manager at Goodyear. To launch a program and then abandon ...
Adidas enlists H&K to expand market position
04 Feb 2008 | by Aarti Shah
to consumers, and to position the brand as the market leader for athletic gear....to extend this market position to other athletics, Sachs noted. They have amazing awareness. It s about ... with retailers, traditional and new media outreach, and event marketing to reach its target market, which spans ... the brand forward, said Adidas Corso, adding that H K will work with the company s in-house marketing team ...
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
largest trade shows: the Outdoor Retailer Winter and Summer Markets. Haugen also participated in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
