Taj enlists its PR agencies for crisis help
04 Dec 2008 | by Aarti Shah
, publicity, and marketing counsel, she added. She declined further comment on the outreach efforts, but added ...
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Wet n wild touts tech, value
22 Jan 2009 | by Alexandra Bruell
The cosmetic brand, working with AOR Creative Media Marketing (CMM), is educating consumers about the new products' natural ingredients via consumer media outreach, sampling, and in-store demos of the products, said Shawn Haynes, SVP of global marketing at Markwins International, the parent company of wet n ...
Chinatown encourages visitors to 'SEE' the neighborhood
21 Oct 2008 | by Kimberly Maul
NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign.... Media outreach includes pitching in-language community papers, general market publications, and calendar ...
TACA rebranding to reach "modern Latin" consumer
09 Oct 2008 | by Nicole Zerillo
From operational changes to key messaging, the company is overhauling its brand to better market ... , director of marketing for TACA. The demographic also includes US Hispanic travelers who connect ... company strategy into PR across our [markets], Sandoval said. The agency helped launch a new site ...
Transitions awareness push gets a boost from golf tours
29 Aug 2008 | by Nicolle Zerillo
eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official
Bucks County launches viral tourism campaign
26 Aug 2008 | by Frank Washkuch
. David West, marketing director for the Visitors Bureau noted that Bucks County is home to the location ... targeting marketing and advertising trade publications, political bloggers, and national and local general ...
Empire State Building hires Edelman for repositioning
30 Jun 2008 | by Nicole Zerillo
and expansion into international tourism markets....The new consumer-focused PR and marketing campaigns come during the building's ongoing $500 million capital improvement program. Edelman will work to "remind people that [the ESB] is a hot property ... and sports marketing began in January with an RFP to Edelman, Fleishman-Hillard, and Weber Shandwick, Maasch ...
JetBlue hires MWW for crisis communications
30 Jun 2008 | by Nicole Zerillo
for spokespeople in each of their markets, beginning next month." Rose said the agency is putting "resources in place to support [JetBlue] on the ground and in each of their 53 markets should [an] incident arise ...
States' summer tourism efforts tout affordability
16 May 2008 | by Jaimy Lee
economic climate. For the first time in years, the Maryland Office of Tourism turned its marketing focus ... and gas prices rising, people look to the drive [the] in-state market, said David Blandford, director ... said. Even upscale markets like Las Vegas shifted their pitches to be more conscious of the economy ...
Kanye West partners with Travelocity on new Web site
07 Apr 2008 | by Kimberly Maul
in marketing partners and major brands to promote KTV, Abrams said. Kanye Travel Ventures expects ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
