Internet's role in financial disclosure debated
01 Aug 2007 | by Tonya Garcia
of marketing and business strategy. Their concern was that someone would get [information] one or two seconds ...
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Interactive site gives chance to provide feedback on covers
15 Feb 2008 | by Nicole Zerillo
Tecktonik Media s new Web site, CoverAwards.com, was created to provide media professionals and consumers with opportunities to interact and comment on successes and failures of print covers and Web site homepages, sometimes before they hit the market. We re evaluating magazine covers from all over the world ...
Research essential to campaign health
30 Jul 2007 | by Tonya Garcia
and the doctors were reluctant to treat it seriously, Greenwell notes. The result has been an integrated ...
Newswires strive to bolster releases
23 Jul 2007 | by Craig McGuire
to integrate news and video distributed by PRN into their own homepage, blog, or Web site (compatible ... first-ever release launching our Web site, says Tiffany Starr, VP of marketing for StrutYourHut ... of new media development at Business Wire. When Zero Gravity, a company marketing of sub-orbital flights ...
Disclosure critical in blogosphere
23 Jul 2007 | by Victoria Grantham
. He s provocative, but he portrayed himself as having unassailable integrity. The incident ...
Cone survey finds consumers have growing interest in CSR efforts
17 Jul 2007 | by Hamilton Nolan
BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them...business practices. There s a lot of cause marketing...that isn t good enough to break through any more ...
Social network platforms prime for thought leadership
16 Jul 2007 | by Michael Bush
, too, does its use within the marketing mix....and deliver the whole story to better distribute that message. Because of the changing nature of marketing ...
Report finds line between advertising and PR agencies blurring
02 Jul 2007 | by Aarti Shah
integrated traditional PR and social media services, the report states. Additionally, the report principals ...
The fast track to being taken seriously
02 Jul 2007 | by Randi Schmelzer
business media, says Bonnie Harris, president of Wax Marketing. Just ask them the kinds of stories ...
Companies must be prepared to explain questionable acts
25 Jun 2007 | by Dan Gillmor
firms. Now, there s nothing wrong with getting rich. Wealth creation, in a fair market, is good for all in the long run. Yet the public is starting to catch onto the fact that when free markets get rigged ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
