Qatar Airways launches Melbourne mystery campaign
05 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
in a humorous video featuring golfing kangaroos. The microsite also offers consumers the opportunity ...
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All about ... The future for regional press
26 Apr 2012
had big resources when developing the very successful iPlayer and the ill-conceived Project Kangaroo ...
Close-Up: My Life in Advertising - Hugh Baillie, Ogilvy & Mather London
11 Mar 2011
of kangaroos on the course. The best celebrity I've worked with on a campaign is ... Roberto Baggio ...
Media Lifeline: Microsoft
10 Feb 2011
as its UK managing director from the BBC-led Project Kangaroo in November 2008, simplifies the sales ...
Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
Kangaroo, has a decent brand to work with. Windows Live Search, the forerunner to Bing, was a tough sell ...
Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
, was itself born out of the rubble left behind by Project Kangaroo, a planned VOD service from ITV, Channel 4 ... infrastructure and media services company, acquired Kangaroo's assets for an estimated 8m and reinvented ...
Media: Things we like
26 Feb 2010
After Project Kangaroo was blocked by regulators, it was good to see the video-on-demand service, and "son of Kangaroo", SeeSaw finally launch last week. Its advertising model might not yet be the most sophisticated but the site looks good and the blend of archive programming from the BBC, Channel 4 and Five ...
Media Forum: Is SeeSaw strategy sound?
19 Feb 2010
At last, it has arrived. The beast formerly known as Kangaroo has made the bouncing arrival that it has been promising for, seemingly, an age. After a major regulatory stumble that held it back for a year and a "soft launch" to invited users in January, SeeSaw made its debut this week as a mainstream ...
SeeSaw attracts first web TV partners
26 Jan 2010 | by Sara Kimberley
, the online TV service formed in the wake of the collapse of Project Kangaroo.
BBC Worldwide should be part-privatised and expanded, recommends Lords' report
25 Jan 2010 | by Arif Durrani
Kangaroo case for video-on-demand, which was blocked by the Competition Commission. The Lords committee ... and leave the market open to US video-on-demand services. Lord Fowler said: "The blocking of Kangaroo has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
