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Sales promotion in the 70s - you couldn't get away with it now.

of cardboard crafted by the long-lost skills of cardboard engineers. Kangaroo Butter was launched by the Australian Food Commission with giant cardboard kangaroos hanging from Sainsbury's ceilings. Sadly ...

Point-of-purchase - Watch this space

regulations, even the bizarre became acceptable. When we promoted Kangaroo Butter in the 60s with six-foot-tall kangaroos suspended from the ceiling, you could see them gently waving in the breeze as you entered ...

MY FANTASY LICENCE: Skippy

All that heroism in the outback and strange lip-smacking communication from a real life kangaroo ... and bring back Skippy the Bush Kangaroo (all together now, "Skippy, Skippy, Skippy the bush kangaroo ... ), with kangaroo ears for handles. And hand-held or TV games featuring good old Skippy kick-boxing and hopping his ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.