Public Sector: Road safety
21 Nov 2008
A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London
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City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
commentator on London's Evening Standard. ...
Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
... Even with the examples of anti-Islam sites, it s a relatively minor risk. Not many people say ... . Facebook declined to comment on its standards and practices. Britt McColl, PR manager at RPA, who worked ...
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
stereotyping in its programming. Even if it has better intentions with HGM , all these stereotypes that you ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
For centuries, tea has been recognized for its health benefits in cultures across the globe. Even...Contemporary outreach that touts tea s health benefits helps nonprofit reach a new audience For centuries, tea has been recognized for its health benefits in cultures across the globe. Even in the US, the world s second-most-consumed beverage (after water) is the go-to brew when throats are itchy or aches ...
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
In mid-2005, Dreamland corporate bought back the location and spent many months bringing the food and service back to Dreamland standards. We had been in there about a year and wanted to get the word out that the original proprietors were running that restaurant, says Betsy McAtee, director of marketing and purchasing ...
A call to arms
04 Jun 2007 | by Ted McKenna
are playing similar virtual adventures of their own. Such game playing, according to the Army, can even get ... trade like medicine or electrical engineering, to aiding a cause that, even if unpopular with some ... War, where soldiers were really spat upon when they came back, Henriksen says. This time, even ...
As the Internet grows, so do the possibilities for PR
24 May 2007
the Internet of 2015 - or even 2010 - will look. These acquisitions, by two product giants and a marketing ...
CareerBuilder's impulsiveness belies solid marketing strategy
01 Mar 2007 | by Eleanor Trickett
furiously nodding, and even several client-side executives criticizing their counterparts. CB s marketing ... as the most passed-along viral campaign according to many metrics - without the support of an ad spend. Even the media planning strategy was a creative one, with ads hitting on Sunday evenings and Mondays; key I hate ...
Super Sunday spots don't score alone
17 Jan 2007 | by Erica Iacono
] is unique because it really has become part of pop culture. But even with the day-after buzz ... in point: Chevrolet, Doritos, and the even the NFL have invited consumers to submit ideas - and for Doritos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
