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Air New Zealand hires CRT

07 Dec 2007 | by Ted McKenna

Work will include strategic and event planning, media relations, sponsorships, and word-of-mouth marketing promoting the airline s North American routes to New Zealand, as well as its Los Angeles-to-London ... years, but isn t as well-known for its LA-to-London route as competitors British Airways, Virgin ...

A response that rises above the pack

29 Oct 2007 | by David Ward

months before a PR agency finds out its fate. But even if your firm does not get the account, Brown ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

Though often treated as different worlds, ultimately PR and HR both deal with the complex psychology of perception. Yet traditionally, companies keep these functions distinctly separate, even imposing different communications standards on each. PR works strategically to win the public s good will ...

PepsiCo SVP steps down after 20 years at soft drink giant

25 Oct 2007 | by Michael Bush

MacKenzie told PRWeek his decision to leave comes from his intrigue in the possibility of exploring a different career path. I m using the 70 rule, he said. I turn 50 next year and I have been with PepsiCo for 20 years. I figure I have another 15 maybe even 20 years worth of work left in me and I want ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

. They can even substitute for items like mini chocolate bars and lollipops - traditional Halloween goods ... companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... a balance between the types of food items thrown in a trick-or-treat bag, even health ...

Yellow Pages' Hobbs scores for the little guy

22 Oct 2007 | by Matthew McGevna

Major companies flocked to the market and took advantage of its mass accessibility to increase SEO and become even larger. No such options were practical for the little guys. Stephanie Hobbs, marketing ... with another auto-dealer search site, it can approach that site for even more exposure. Mostly, we provide a ...

Key to career development is taking personal responsibility

22 Oct 2007 | by Tom Martin

completely agree with her. Too often I see situations in which entry-level professionals and even mid ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

that are sophisticated. We get a lot of companies that haven t even put their toe in the water. There s a level of growth ... they are, what kind of heart they have and then that authenticity is there even if there s a limited ... and education. And it was not obvious from the beginning, even to our community, why a bank would put ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

will have become a societal standard and a corporate necessity. Perhaps more than any other time in recent ... communications at Whirlpool. Looking to reach even more families, the company added its Building Blocks ... brand taking its first dip in the cause-marketing pool, that expertise can be even more vital. Lay s ...

Best PR setup is agency, in-house combination

17 Oct 2007

at the table, while the right firm can push a company away from habit and toward effective and even ...

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