LaSalle Bank and marathon organizers stumble in Chicago
10 Oct 2007 | by KD Paine & Partners
organizers were. Then, once the officials had their press conference, the conversation turned even more ...
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Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
Tylenol manufacturer Johnson Johnson s response set a new standard in corporate responsibility and crisis management, one that companies can still learn from today. Some estimates suggest that in 1982 ... learned the hard way that a mismanaged crisis can do lasting, even irreparable, damage to a brand. Take ...
Blackwater incident sheds light on crises
09 Oct 2007 | by Matthew McGevna
reputation. But even with a firm as reputable as Burson, clients may find limits to what an agency can ... , reporters, and even some members of the US military, not to mention a blogosphere full of voices, some ...
Markey calls for more commitment to 'green'
04 Oct 2007 | by Ted McKenna
, but simply favored standards that are more reasonable to achieve. Lowery touted a number of GM s green ... in recent years has even grown to appreciate the importance of promoting projects whose ultimate success ...
Staff must be a crisis comms priority
24 Sep 2007 | by Craig McGuire
Internal comms takes on even more importance during hard times....Strong channels for internal communications are essential to any company, but even more so during ... be a priority, so decisions on ads, product launches, and promotions can be adjusted or even stopped ... general rule: Never tell your mass internal audience anything you wouldn t want to see on the evening news ...
Getting back on the press' good side
10 Sep 2007 | by Craig McGuire
that evening, expecting 200 protesters. My assignment desk planned live coverage during the 6pm news ... t Get angry or even. It s always business, never personal Ever appear angry during an interview ...
Latest toy recall spurs TIA outreach initiative
07 Sep 2007 | by Michael Bush
that it is working with the American National Standards Institute to develop a new three-point program to reinforce ...
'No personal gain' defense for backdating is senseless spin
03 Sep 2007 | by Dan Gillmor
I m sorry for his family, but this verdict is good news for corporate governance, for the rule of law, and maybe even for truth-telling by corporate spinners. The positive effect on PR would occur if people stop employing some of the insulting spin that Reyes defenders offered for his actions ...
Kaigler quarterbacks Reebok response to Vick saga
03 Sep 2007 | by Michael Bush
informed the reporter of her specific discussion on the topic with the AP and that it was never even ...
Scandal adds to 'The New Republic's' troubles
29 Aug 2007 | by Marc Longpre
behavior reportedly from US troops in post-invasion Iraq. That s when The Weekly Standard , the pro ... , the Standard reported that Beauchamp recanted under oath to Army investigators - something that TNR disputed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
