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Outlets up focus on gay, lesbian travelers

for Marketing , says that even the general travel press has taken notice. I always tell people not to limit ... more than general travel amenities and activities to reach this audience. The standard travel story ... . But Salvato says even traditional travel hooks like the holidays can benefit from a gay/lesbian angle. We ...

Addressing the detractors

of criticism from the media, analysts, bloggers, and even consumers. Chris LaPlaca, SVP of communications ... it comes to criticism, LaPlaca only asks that those leveling it hold themselves to the same standards ... particular point of view. And that drives me crazy. If you want to hold us to a high standard, that s fine ...

Retirees influence shareholders

, Jones says. The cards [were] so stacked against us. Even though it s a squeaker, an awful lot of people ...

Atlanta: The star of the Southeast

sectors, says Glen Jackson, the firm s cofounder. We re upbeat about Atlanta s continued growth, even ...

Food giants agree to alter marketing efforts to kids

WASHINGTON: News last week that many prominent companies agreed to set basic nutrition standards

Hughes tackles a shaky image

. McKenna: So that s why you created the hubs in Dubai, Belgium and London? Hughes: Right, so in Dubai ... dropped pretty dramatically as we instituted new security procedures. Then, even when we were able ...

The fast track to being taken seriously

-member audience. It can increase highly targeted awareness and help pave the way to additional funding or even ... noticed. But even before contemplating tactics, he says, keep in mind that business reporters are likely ... - each pre-briefed and set to comment. A standard rule of thumb among PR firms pitching business media ...

'The Greens' aims to get kids environmentally animated

from the family. Measurement: Shribman said standard Web measurement tools will be used to gauge ...

A fresh perspective

@Home project. Because the processor inside each PS3 is significantly faster than a standard PC chip, Sony ...

OPEN aids female entrepreneurs

. The application process alone helped [women] focus on their business, even those who didn t win, Alfonso says ... a team unafraid to go big and broad, and even nicer to see the boost from additional sponsorships ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.