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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ... Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... , the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...

SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

DraftFCB hires Simon White as European planning chief

31 May 2012 | by Sara Kimberley

In the newly created role, White will report to the DraftFCB president, Kate Howe. He will be based in DraftFCB's London office and joins the agency in September. White leaves Grey after ten years. He joined the agency in 2002 as its head of planning before becoming the managing director ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

are launching an independent agency called Atomic London....The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding, creative director Guy Bradbury and planning partner Richard Hill. Atomic London, which is based in Clerkenwell, has ... . At Atomic London, Fox will be responsible for client relationships and new business. Goulding ...

Goodyear launches £30m media pitch

31 May 2012 | by Katherine Levy

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...The US-based company entered the UK last year and has appointed UM London ahead of a multimedia ... -media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ... by UM London will be print ads due to break in June. Russell Place, chief strategy officer at UM ...

Twitter in agency hunt to boost consumer appeal

29 May 2012 | by Sara Luker

in the UK Twitter opened its London office in June 2011 and now employs 30 people. More ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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