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Trading places: this week's people moves

agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ... Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... , the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...

Jubilee spirit unites the nation

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

Think BR: Cookie monsters

are compliant. Even if this is not the case, with the current upheaval at board room and editorial level ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Think BR: Inadvertent advertorial?

. While Trading Standards is the body responsible for prosecuting offences under the consumer protection ... to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code. The best way to play it safe and avoid the negative PR associated with a Trading Standards investigation or an upheld ...

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ...

Consuming the digital Olympics

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ...

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ...

Think BR: Launching Newsworks

in various titles (created by McCann London) featuring a dog carrying not a newspaper but a tablet computer. And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ... it was back to that pile of emails and preparing for our own Evening with Olympians Dinner on Thursday night ...

Aurasma head Martina King departs amid HP turmoil

virtual window shopping in three of its central London stores to sell F F clothes, which have ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.