Maxus appoints Hodge as worldwide head of trading
13 Jul 2010 | by Mark Banham
. He will be based in London, reporting to Maxus Global chief executive Kelly Clark and Juergen ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
mock newspaper stand sellers at the stations, shouting "blog all about it" and "not Standard ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development director, Karen Kaufman, on new business development and pitch coordination. She will be based in London ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
of the year, BBDO Worldwide New York won network of the year, and MJZ Los Angeles and London won production ...
23red poaches CHI director Tom Huxtable
27 May 2010 | by Ben Bold
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom..., with the agency growing by 30% and now, with Tom at the helm, we are going to build on this even further ... . It won new business from Kings College London and La Senza. The agency has offices in London ...
Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
brand plan that sets out the standards for the Kerrang! brand, with the magazine (and its 29-year ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
the Boer War? Q: We've got a person in our team who really hasn't lived up to the standards we expected ... categories: either "How Could You??!!"; or "About Bloody Time!" Even the best-run company harbours people ... benefits the bottom line but is even better for staff morale than a day at the races. You know who ...
Campaign Promotion: Richard Desforges - Try something different
30 Apr 2010
in the standard spot that people didn't see a few years ago." On top of playing with the ad opportunities going ... even when budgets are under such pressure? "It splits two ways. Some clients have become very risk ... people have compared with a standard break, so we managed to convince the company to advertise in it," he ...
Perspective: Why this General Election is actually a personal election
30 Apr 2010 | by Mark Cridge
Parliamentary system. Even as the media tries to cast this election as a titanic struggle between two ... executive of glue London. ...
Creativity and the art of collaboration
30 Apr 2010
usually much more generous towards their counterparts, even when anger would be totally justified. Jane O ... for a product they knew the client didn't even make. No excuse for failure would be accepted ... 's still teams of two or even one. And surely there's more to marketing communications than gag writing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
