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DLG to build on core remit

marks the start of an even more aggressive period of growth for DLG. We have agreed a substantial ...

DMA includes 'green' award

it s the beginning. The DMA recently announced it was launching an environmental industry standard in partnership with BSI British Standards. Other awards finalists include Sainsbury s, HSBC and Amnesty International. Agencies Tullo Marshall Warren, Chemistry Communications and Proximity London have all received ...

Tangled in the net while shopping

to an elderly lady in south London. On the assumption that she wasn t the godmother of some organised crime ... it s up to standard. ...

Back to basics

policy, all these years after personal email became a standard part of marketing and modern life ... to the highest standards possible, which not only impresses the consumer but reflects well on your brand image ... the recipient, maintain proper list hygiene and keep good relations with the ISPs. Even though the majority ...

IDM summit targets ethnicity

The one-day event, to be held in London next February, boasts a range of speakers on various aspects of targeting customers and prospects by ethnicity. Iain Lovatt, chairman of the DMA Data Council ... - but it could apply to Scots living in London and wanting to buy haggis. Lovatt said segmenting on ethnic ...

Social sites show potential

In November, UK market leader Facebook (according to Hitwise figures), and third-ranked MySpace launched separate targeted advertising products. Meanwhile Google has launched OpenSocial, an open standard for software development for social networking sites. This is expected to reduce the cost ...

Creative Masterclass on... Automotive direct mail

gets a little over-excited. The car looks great, your budget looks even better and you ve always wanted ... of people are buying cars online without even stepping inside them, just to avoid dealers - but the answer ... that leave the reader with a clear feeling about the car - that it s cheeky, or sexy, or even caring ...

Case Study - Littlewoods

revenue that would not have been possible with previous standard terms. Littlewoods certainly seems ... recipient, to 81222. Texts are charged at your standard network rate. ...

Supersized address management

customer-contact management system, so that a call centre agent may not even realise that when they ask a ... to validate bank accounts, profile customers and even plan deliveries. Increasingly, what will happen ... customer, it will send them the expensive brochure, and even prioritise when drawing up the route plans ...

How to... appeal to consumers' inner desires

Emotional triggers and even genetic factors influence consumer behaviour.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.