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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

several artists and dance troupes with Kinect; London-based artists Keiichi Matsuda and James Alliban ... to stay in dialogue and accessible to communities, even critics'. 'It takes a long time to counter ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

Association and the England team, Umbro's future is even stronger than its past." Yesterday he said: "We see ...

MasterCard extends Priceless campaign with festival sponsorship

31 May 2012 | by Alex Brownsell

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors ... , but that doesn't mean there isn't a resonance left behind. I used to work on the Mars account, and even then "A ... , Bates Dorland London (1996-97) - Executive vice-president, Bates Dorland New York (1997 ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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