Guardian axes head of data marketing role
11 Dec 2009 | by Noelle McElhatton
LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently
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Nationwide's database supplier CDMS restructures under Transactis banner
14 Dec 2009 | by Noelle McElhatton
LONDON - CDMS, the customer insight firm that counts Nationwide and Betfair amongst its clients
Royal Mail posts 4% rise in profits but rivals gain share
11 Dec 2009 | by Noelle McElhatton
LONDON - Royal Mail's operating profits rose 4 per cent in the six months to September despite
Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media
10 Dec 2009 | by Noelle McElhatton
LONDON - Proximity London's campaign to raise teen awareness of the RNLI scooped the Grand Prix...on the night include 20:20 London, CHI Partners, Rapp UK, CreatorMail and dscimm, Chemistry Communications ... in 35 categories. The event was held on Wednesday night at London's Old Billingsgate, a switch from ...
ANALYSIS - Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
LONDON - Airlines are focusing on wider reward schemes to ensure customer retention.
Rapp scoops Marketing's 'direct agency of the year' accolade
08 Dec 2009 | by Noelle McElhatton
LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying
Philips turns to email to promote 'sensual massager'
08 Dec 2009 | by Noelle McElhatton
LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual
Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones, Brand Republic
LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months
Investors 'want break-up' of TNT, parent of Royal Mail rival TNT Post UK
08 Dec 2009 | by Noelle McElhatton
LONDON - Jana Partners, a US hedge fund, has bought a 5 per cent stake in TNT, parent of TNT Post
Iris appoints Poynter as UK MD of Iris Digital
03 Dec 2009 | by James Quilter, Brand Republic
LONDON - Iris Digital has brought in a UK managing director, appointing LBi client partner Tom...where he held the same position in Publicis Modem London. Poynter was part of the team that ran APL ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
