VMS' new 'Vantage' compares ROI of PR and advertising
26 Mar 2009 | by Tonya Garcia
, Vantage is intended for the large marketing budgets of Fortune 500 companies. "Even with reduced ...
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Next Fifteen reports 10% increase in revenues
22 Apr 2009 | by Aarti Shah
LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44...The company, which owns Text 100, Bite Communications, and OutCast Communications, released today its interim results for the fiscal year that ended January 2009. Adjusted profit before taxes increased 15% to about $5.2 million, the company said. The holding company is based in London but about 46 ...
South Asian Zee TV targets US in new effort
24 Mar 2009 | by Aarti Shah
, Chopra said. Interest in Indian and Bollywood content is picking up worldwide even outside of the South ...
Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
electronics] space, it's even more competitive now, she added. So companies are looking for ways ...
Penn defends firm post-Maddow show
10 Mar 2009 | by Rose Gordon
-working professionals meeting the highest of standards. I know you share my pride in our work, our clients and our ...
Business travel industry touts its economic value
24 Feb 2009 | by Jaimy Lee
canceled meetings and events, while even companies that have not received bailout funds have reportedly ...
Cision lays off 'less than 5%' in North America
16 Feb 2009 | by Tonya Garcia
"We're looking to control costs and expenses right now given the recession," said Bugasch. "We see the importance of PR or marketing even in a recession so there are no plans to reduce [those efforts]." The news follows on the heels of the company's year-end financials released Wednesday, February 11. Cision ...
IRobot taps Fleishman for six-figure AOR account
13 Feb 2009 | by Kimberly Maul
, and London will also be involved. ...
Geron touts clearance for first human stem cell trial
30 Jan 2009 | by Jaimy Lee
, CNBC , Financial Times , The Times of London , The New York Times and The Wall Street Journal ...
Online investment still lacks measurement, surveys find
28 Jan 2009 | by Tonya Garcia
LONDON: While investments in online marketing continue to grow, only 47% of marketers are using
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
