Chinese social media users want to be brands' friends, says OgilvyOne research
15 Jul 2010 | by Benjamin Li
are even marketing and sharing videos about brands or products. Reitermann added that what matters ...
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Matt Eastwood moves to DDB New York as chief creative officer
30 Jul 2010 | by Jane Leung
, an Australian, as executive creative director of the newly established M C Saatchi London. By 2003, he ...
2010 World Cup draws 12 per cent less interest than four years ago
11 Jun 2010 | by Benjamin Li
of the matches. Even though the final will be shown live on local free-to-air TV channels TVB and ATV, lack ...
Anheuser-Busch InBev calls a media agency review in China
04 Jun 2010 | by Benjamin Li
Snow Beer, follow by Tsingtao and Yanjing Beer. Even westerners in China prefer drinking local beers ...
Paul Worboys joins JayGrey as managing partner in Australia
29 Jan 2010 | by Kenny Lim
, Gardner said: Paul has over twenty years experience in both London and Sydney within Ogilvy, Leo Burnett ...
China public affairs execs turn to social media: Edelman
20 Nov 2009 | by Anita Davis
. "Traditional channels don't even push any sort of policy-chancing opinions because of the heavy restrictions ...
Unilever draws up shortlist for global media pitch
08 Oct 2009 | by Anita Davis
Sources close to the pitch have told Media that second-round meetings and presentations were conducted in London last week and a final shortlist will be released at the beginning of November. The FMCG giant initially launched a review in its key global markets in July. Its annual advertising spend ...
Wright announces management changes in Southeast Asia
04 Sep 2009 | by Asiya Bakht
. Even at Lowe London we have a very lean team." On camera, Wright denied that the move to make ... technical advisor of Lowe Indonesia; and Ian Courts, who will relocate from Lowe London to take on the role ...
Dentsu set to deepen ties with Naked Japan
14 Aug 2009 | by David Blecken
, was relocating from London to Australia in the New Year to oversee growth in that market, New Zealand and Asia ...
Standard Chartered launches global HIV web campaign
24 Jun 2009 | by Anita Davis
HONG KONG - Standard Chartered Bank has launched a major global social media campaign to raise...by social media buzz from blogs across the globe, Standard Chartered partner organisations and clips circulated via YouTube. According to TBWA, HIV/AIDS education is part of Standard Chartered's sustainable ... the environment. Aman Narain, group head of internet and mobile banking at Standard Chartered, said in a release ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
