ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
for brand management and marketing. "Right now, a lot of [baby boomers] are not even thinking about ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
are analyzed with Olympus equipment, and they wouldn't even think to pair the company with endoscopes ... their atypical relationship, Ogilvy "treated us like a client," even developing an "ancillary arm ...
ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates
29 Mar 2004 | by John N. Frank
of Edelman's food and nutrition practice, says unless labeling standards are established, consumers could ... it. But even in the world of consumer opinion research, there are disagreements about low ...
EDITORIAL: Ethics must be considered when producing VNRs
29 Mar 2004 | by Douglas Quenqua
everywhere to imply their efforts don't need to meet a high ethical standard. The industry should ask more ...
PAUL HOLMES: Controversy surrounding use of video news releases is matter best settled by journalists
22 Mar 2004 | by Paul Holmes
in the political realm: "These materials are even more disturbing than the Medicare flier and advertisements," says ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
the fact that even the Food Standards Agency's own research shows that 90 per cent of respondents believe ...
Opinion: My Best Hire - Claire Astle
19 Mar 2004
'Claire joined me at Burson-Marsteller to help run the business and the healthcare practice across Europe. She was fantastic: organised and made things happen. Clients loved her - and still do, I know. 'She joined me from GE and she did great work in London for two years. Then tragedy! I lost her ...
Healthcare: Pharmacies on the front line
19 Mar 2004
Most people can't get through the winter without at least one visit to the chemist for a sore throat or a cough. Even with minor ailments, we rely on pharmacists' recommendations for a speedy recovery. When it comes to more serious illnesses, that advice becomes even more crucial. But what ...
The color of pharma money
01 Mar 2004 | by Sara Calabro
insurance.' Even those that were not of that mindset thought of [addressing multicultural audiences] as part ... 's Hepatitis B drug Hepsera for which "more than 50% of the budget" is being spent on minority outreach. Even ... consideration towards marketing their products to ethnic communities. Further reluctance, even among ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
was always a presence, joining in at multiple points along the way for support, even helping weary cyclists ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
