General Motors' reviews PR function
21 Jul 2008 | by Nicole Zerillo
particular, in areas of promotions and even day-to-day communications and marketing activities to make sure ...
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Big Three continue comms push, aided by numerous agencies
15 Dec 2008 | by Nicole Zerillo
its PR budget for 2009, but also create an even more aggressive communications program planned ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
. Chevron has even tackled profit backlash with the media. While the company generates $200 billion a year ...
Markey calls for more commitment to 'green'
04 Oct 2007 | by Ted McKenna
, but simply favored standards that are more reasonable to achieve. Lowery touted a number of GM s green ... in recent years has even grown to appreciate the importance of promoting projects whose ultimate success ...
A matter of trust
03 Sep 2007 | by Hamilton Nolan
and seriousness of purpose - even if that purpose is measuring the numerical crispiness of a Doritos flavor ... , even as the company s own media platforms evolve. Indeed, virtually every large media company ...
Chrysler sale impacts Nahajewski on personal level
04 Jun 2007 | by Michael Bush
of the work that evening - and well into the night - was getting the messaging ready for the next day s events ...
Influencers drive Audi's US brand strategy
21 May 2007 | by Michael Bush
that working so closely together in both the literal and figurative sense is paying off. Even though there s a ...
GM reputation bolstered by media outreach, per Delahaye index
07 May 2007 | by Keith O'Brien
important even in times where there are negative issues. Some companies are learning that engaging is much ...
Detroit's relevance goes well beyond auto
09 Apr 2007 | by David Ward
have a breaking news section and also focus on executive lifestyle. Even with two solid and fiercely ...
Sustainability theme touted to diverse NY Auto Show audience
05 Apr 2007 | by Irene Chang
s groups, minorities, and even teenagers, Crispe explains. Fuel efficiency proves to be a strong element ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
