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Dove continues challenge of beauty standards with film

ENGLEWOOD CLIFFS, NJ: As part of its ongoing Campaign for Real Beauty it launched in 2004, Dove has partnered with the upcoming film The Women and developed a short behind-the-scenes film titled The Women Behind 'The Women'.

Public sector/education: bringing science to the masses

on capital Campaign Grand Designs Live London Client Media 10 PR Team Midnight ... standard competition pieces. To enhance exhibitor and sponsor relationships, Midnight issued A Guide to PR ...

Sharon Stone's Unfashionable Comments

here? Know who all the faces are. As even simple public relations campaigns can quickly take on a ... as your brand expert on even arcane business matters. Etiquette is currency of the land. As companies ... populace. Even if a regrettable incident occurs and the company must apologize, it can always state ...

Sharpie teams with Beckham for global promotion

worldwide resonance, even if elements of the execution shift according to geography. It stems from ...

Supima spurs branding boost with pop-up store

inspired to come up with an even stronger promotion and take the field to the next level, he said ...

Cision releases 2007 corporate reputation index

General Motors placed second, a significant turnaround for the automotive industry, according to the index s creator. Even though they re still unprofitable overall, when you look at the year-over-year results...media coverage is talking about GM losing several million in 2007 in contrast to 2006 when ...

Air New Zealand hires CRT

Work will include strategic and event planning, media relations, sponsorships, and word-of-mouth marketing promoting the airline s North American routes to New Zealand, as well as its Los Angeles-to-London ... years, but isn t as well-known for its LA-to-London route as competitors British Airways, Virgin ...

Celebrity sites offer outlet for brands with irreverent appeal

will be interested, even if the audience may be somewhat narrow. There is a PR side to this, from an unpaid media ...

Online brand deserves same attention as offline business

This is obviously a good thing on its own - some agency Web sites, candidly, are terrible. Some do not even have RSS feeds, a matter of great ignominy for any entity that deals in message dissemination (and ... to receiving updates through RSS feeds). But even better is the attitude agencies take that the Web site is now ...

PepsiCo SVP steps down after 20 years at soft drink giant

MacKenzie told PRWeek his decision to leave comes from his intrigue in the possibility of exploring a different career path. I m using the 70 rule, he said. I turn 50 next year and I have been with PepsiCo for 20 years. I figure I have another 15 maybe even 20 years worth of work left in me and I want ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.