A good use of energy
29 Oct 2007 | by Tanya Lewis
. Chevron has even tackled profit backlash with the media. While the company generates $200 billion a year ...
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PBS introduces an online community for educators
10 Jul 2008 | by Frank Washkuch
, and online events by this fall. It also contains professional development content, including standards ... 's collated some standards," Dando explained. "So say you're a math teacher in Colorado in 2nd grade, it can ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
that are sophisticated. We get a lot of companies that haven t even put their toe in the water. There s a level of growth ... they are, what kind of heart they have and then that authenticity is there even if there s a limited ... and education. And it was not obvious from the beginning, even to our community, why a bank would put ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
will have become a societal standard and a corporate necessity. Perhaps more than any other time in recent ... communications at Whirlpool. Looking to reach even more families, the company added its Building Blocks ... brand taking its first dip in the cause-marketing pool, that expertise can be even more vital. Lay s ...
Begin adds student perspective to Babson PR
08 Oct 2007 | by Tonya Garcia
drive internally our own standards and measures of success. The T-shirt s front-facing slogan, a ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
first. With so many mainstream films including enviro-integration - even The Simpsons Movie ...
Give 1 Get 1 launches in US, Canada
26 Sep 2007 | by Alexandra Bruell
the power to learn for himself or herself, where there is no power, where there sometimes isn t even a ...
Ringling Bros. outreach adds life to circus
02 Sep 2007 | by Randi Schmelzer
into their physical activities. From trapeze artists to daredevils - and yes, even clowns - some Ringling performers ... -school programs, community centers, and even military bases - as well as parents, Ringling presents its program ...
Major brands across the board are eager to go back to school
30 Aug 2007 | by Irene Chang
Besides basic things like pencils and binders, unlikely items such as cell phones, hand sanitizers, and even ice cream are being pitched under the back-to-school umbrella, an $18 billion opportunity ... is prominently on the minds of parents and kids. In turn, marketers hope that even items with only a tenuous tie ...
Schools of thought
26 Aug 2007 | by Randi Schmelzer and Aarti Shah
functions. And it can provide the kind of strategic, philosophical, social, theoretical, and even tactical ... communications tool,it can also hurt a company s PR efforts, he adds. Even so,agency executives like Krejci say ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
