Smirnoff launches hip-hop music campaign
20 Feb 2008 | by Adrian Brune
containing all three remixed songs. To reach an even larger audience, Smirnoff has put all three songs ...
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'Green' foods make mark in mainstream
17 Mar 2008 | by David Ward
. Much of that coverage is aimed at foodies, so even if you are pitching a healthy product, you have ... eating, even fast-food restaurants now tout the benefits of more balanced offerings, which can make ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
. They can even substitute for items like mini chocolate bars and lollipops - traditional Halloween goods ... companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... a balance between the types of food items thrown in a trick-or-treat bag, even health ...
SVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
The deal combines the US and Puerto Rican operations of London-based SABMiller with Molson Coors, already the nation s number two and three brewers, respectively, behind Anheuser-Busch. Pete Marino ... , but the name could change. Because of the fact that the name hasn t even been decided upon yet, it s tough ...
Organic industry seizes opportunity
26 Sep 2007 | by Aarti Shah
hazards, non-toxic and organic products could become even hotter commodities. The public backlash against ... is often marketing language that companies use without any standard to define it. There is a growing ... trusting of the word organic - even though it is largely unregulated when applied to non-food products ...
Manischewitz widens reach via AP
28 Aug 2007 | by David Ward
writer Janet Frankston Lorin, instead of AP s New York headquarters. Even though this was pegged to a ...
Time to choose
26 Aug 2007 | by Marc Longpre
different disciplines. Therefore, it becomes even more important to set yourself apart by showing initiative ...
Strange currencies
28 Feb 2007 | by Tonya Garcia
both its iconic blue box and talk of it being The cheesiest. This isn t even real cheese (as Ms ...
McDonald's marketing efforts are working out
07 Dec 2006
Since the company is currently struggling with its own transition away from the artery-clogging oil, cynics could allege the timing was suspect. But even if the announcement was timed around the trans fat decision, the company's gym construction should have a positive halo effect on its brand ...
Francis wakes West up to coffee farmers' plight
27 Nov 2006 | by Randi Schmelzer
. Francis launched London-based production company Speak-it Films in 2002. While the brothers' previous ... ." Nick Francis 2003-present Speak-it Films, cofounder 1999-2003 Channel 4 Television, London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
