24 Oct 2007
| by Irene Chang
. They can even substitute for items like mini chocolate bars and lollipops - traditional Halloween goods ...
companies and healthy-snack makers may even work together to get their treats into those bags this year. I ...
a balance between the types of food items thrown in a trick-or-treat bag, even health ...
11 Oct 2007
| by Hamilton Nolan
The deal combines the US and Puerto Rican operations of London-based SABMiller with Molson Coors, already the nation s number two and three brewers, respectively, behind Anheuser-Busch. Pete Marino ...
, but the name could change. Because of the fact that the name hasn t even been decided upon yet, it s tough ...
26 Sep 2007
| by Aarti Shah
hazards, non-toxic and organic products could become even hotter commodities. The public backlash against ...
is often marketing language that companies use without any standard to define it. There is a growing ...
trusting of the word organic - even though it is largely unregulated when applied to non-food products ...
30 Aug 2007
| by Irene Chang
Besides basic things like pencils and binders, unlikely items such as cell phones, hand sanitizers, and even ice cream are being pitched under the back-to-school umbrella, an $18 billion opportunity ...
is prominently on the minds of parents and kids. In turn, marketers hope that even items with only a tenuous tie ...
28 Aug 2007
| by David Ward
writer Janet Frankston Lorin, instead of AP s New York headquarters. Even though this was pegged to a ...
28 Aug 2007
| by Hamilton Nolan
But close inspection convinced small brewers that the law would negatively affect them and even force some to close down locations. So the Wisconsin Brewer s Guild teamed up with Zigman Joseph Stephenson (ZJS) for an old-fashioned PR stunt to build opposition to the proposal. Strategy The bill ...
13 Aug 2007
| by Irene Chang
-Cola, and General Mills all recently agreed to set basic nutrition standards for foods for which they advertise ...
30 Jul 2007
| by Hamilton Nolan
, Hyatt notes. It s an intangible measure - it s what the analysts are saying about you, even if they re ...
, he says. While we re in the course of focusing internally, we had to deal with that. And even if we ...
plan is solid; our management is solid; and our prospects are solid. But, as Lucas admits, even if a ...
23 Jul 2007
| by Marc Longpre
WASHINGTON: News last week that many prominent companies agreed to set basic nutrition standards
16 Jul 2007
| by Tanya Lewis
is standard practice rather than a marketing platform. CSR, doing the right thing, and making better food ...