WS helps Genentech with FDA approval of new drug
03 Mar 2008 | by Marc Longpre
of standards for the FDA when it examines the effectiveness of cancer drugs, because Avastin was approved ...
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Huntsworth posts 3.4% increase in PR revenue, companywide drop in income
27 Aug 2008 | by Jaimy Lee
LONDON: Huntsworth, a London-based PR and healthcare communications company, reported a 3
KKI gets Americans tuned into autism
03 Mar 2008 | by Marc Longpre
began to show immediately. CBS Evening News, CNN, The Washington Post Magazine, and NPR all featured ...
Health PR must adapt to shifting target
06 Dec 2007 | by Hamilton Nolan
that, even if the growth of obesity is stalling, communications around weight and obesity issues ... . For consumer products like that, even a steady decline in true obesity rates would not have a huge impact ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
. They can even substitute for items like mini chocolate bars and lollipops - traditional Halloween goods ... companies and healthy-snack makers may even work together to get their treats into those bags this year. I ... a balance between the types of food items thrown in a trick-or-treat bag, even health ...
Coverage of mental health gets personal
22 Oct 2007 | by David Ward
condition. But even with that knowledge, mental health can still be a challenging pitch because ...
Key to career development is taking personal responsibility
22 Oct 2007 | by Tom Martin
completely agree with her. Too often I see situations in which entry-level professionals and even mid ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
will have become a societal standard and a corporate necessity. Perhaps more than any other time in recent ... communications at Whirlpool. Looking to reach even more families, the company added its Building Blocks ... brand taking its first dip in the cause-marketing pool, that expertise can be even more vital. Lay s ...
Best PR setup is agency, in-house combination
17 Oct 2007
at the table, while the right firm can push a company away from habit and toward effective and even ...
Optimizing SMTs, selecting a Mat release service, more
15 Oct 2007 | by Irene Chang
-mail or direct mail blast - not considering whether the editor asked for the content or is even likely to use it ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
