Trick-or-Treat hits Internet
17 Oct 2008 | by Kimberly Maul
with e-cards and an e-store, and even debuted a "Text-or-Treat" program, where people can donate via
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World AIDS Day efforts utilize youth, new media
26 Nov 2008 | by Kimberly Maul
that even with the economic downturn, we need to keep these promises with AIDS programs, said David Bryden ...
TrevorSpace creates a network for the LGBTQ youth community
21 Aug 2008 | by Kimberly Maul
Prevention Week (NSPW), September 7 to 13. Even though TrevorSpace is something that will continue... after ...
Relief groups turn to Twitter amid crises
20 May 2008 | by Frank Washkuch
-responder s tool, it certainly didn t rule it out either. Our offices are in the Bay Area, so even when we were ...
PETA short on meat in its $1m offer
23 Apr 2008 | by Tony Garcia
people excited, so test-tube meat certainly will. Even some members of PETA are calling it a sell ...
Nonprofit reshapes investigative model
23 Oct 2007 | by Marc Longpre
Investigative reporters can thank the time-consuming nature of their craft for that. Even worse for publishers concerned with the bottom line, investigations offer no guarantee of a big story at their conclusion, and so regional and local papers are increasingly finding little room for full-time investigative ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
that are sophisticated. We get a lot of companies that haven t even put their toe in the water. There s a level of growth ... they are, what kind of heart they have and then that authenticity is there even if there s a limited ... and education. And it was not obvious from the beginning, even to our community, why a bank would put ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
will have become a societal standard and a corporate necessity. Perhaps more than any other time in recent ... communications at Whirlpool. Looking to reach even more families, the company added its Building Blocks ... brand taking its first dip in the cause-marketing pool, that expertise can be even more vital. Lay s ...
WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
, but with 16,000 members, Tate knew there was ample opportunity to reach even higher. There are 8 million ... disease than even breast cancer, and the latter issue receives far more attention. What s more, WomenHeart ...
Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
sites and providing information for people, but now that s getting even broader, Capers explains. Now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
