VMS' new 'Vantage' compares ROI of PR and advertising
26 Mar 2009 | by Tonya Garcia
, Vantage is intended for the large marketing budgets of Fortune 500 companies. "Even with reduced ...
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Next Fifteen reports 10% increase in revenues
22 Apr 2009 | by Aarti Shah
LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44...The company, which owns Text 100, Bite Communications, and OutCast Communications, released today its interim results for the fiscal year that ended January 2009. Adjusted profit before taxes increased 15% to about $5.2 million, the company said. The holding company is based in London but about 46 ...
Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
electronics] space, it's even more competitive now, she added. So companies are looking for ways ...
IRobot taps Fleishman for six-figure AOR account
13 Feb 2009 | by Kimberly Maul
, and London will also be involved. ...
Online investment still lacks measurement, surveys find
27 Jan 2009 | by Tonya Garcia
LONDON: While investments in online marketing continue to grow, only 47% of marketers are using
Google adjusts Chrome launch efforts after leak
08 Sep 2008 | by Aarti Shah
overhyped. Even so, he said Google faces a challenge in luring users. Most people don't like switching browsers, even though Chrome will probably be faster for most people, he said. ...
Dell launches an online space for 'digital nomads'
21 Aug 2008 | by Aarti Shah
. Even so, the site will position Dell's new Latitude notebooks as enabling a nomadic lifestyle ...
Yahoo agencies mull business impact as Microsoft bid looms
11 Feb 2008 | by Tony Garcia and Aarti Shah
revisiting and elaborating [on them]. Even Google, which struck a forceful note with its comments, didn ...
Investors not impressed by Jobs' computer-in-the-envelope trick
16 Jan 2008 | by Alexandra Bruell, Caroline Key
. The Huffington Post writes, Always a showman, Jobs unwound the string on a standard-sized manila office envelope ...
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
Though often treated as different worlds, ultimately PR and HR both deal with the complex psychology of perception. Yet traditionally, companies keep these functions distinctly separate, even imposing different communications standards on each. PR works strategically to win the public s good will ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
