States' summer tourism efforts tout affordability
16 May 2008 | by Jaimy Lee
said. Even upscale markets like Las Vegas shifted their pitches to be more conscious of the economy ...
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Business travel industry touts its economic value
24 Feb 2009 | by Jaimy Lee
canceled meetings and events, while even companies that have not received bailout funds have reportedly ...
American Airlines comms target those on the ground
11 Apr 2008 | by Frank Washkuch
. The Fort Worth-based airline expected to return to normal operations by Saturday evening, April 12 ... /11. While 9/11 was just a tremendous crisis... this had its own unique issues, and, in some cases, was even ...
Virgin America enlists Ogilvy as agency of record, plans publicity events
22 Feb 2008 | by Ted McKenna
with its viral marketing, Lunardini said. Even prior to the airline s launch, tech blogs ... , to outlets focused on technology or even food, given Virgin s upcoming introduction of a new gourmet menu ...
FEATURE: Southwest's culture of cooperation
18 Feb 2008 | by Tanya Lewis
quickly and effectively. Even if the wheels fall off, customers will be impressed by how we handle ... communicator, making sure everything we do is connected. Even if departments [don t] report to each other ... . The perception was [they] would not be lost or forgotten even if [they] didn t have questions. If [customers ...
Outlets up focus on gay, lesbian travelers
15 Oct 2007 | by David Ward
for Marketing , says that even the general travel press has taken notice. I always tell people not to limit ... more than general travel amenities and activities to reach this audience. The standard travel story ... . But Salvato says even traditional travel hooks like the holidays can benefit from a gay/lesbian angle. We ...
A golden opportunity
10 Sep 2007 | by Ted McKenna
the word out to South American markets. A lot of South Florida firms... even though they have a large in ...
WCTC enlists Burson for DC branding effort
22 Aug 2007 | by Ted McKenna
, including business travelers, meeting planners, international visitors, and even regional residents who view ...
Financial planning
30 Jul 2007 | by Hamilton Nolan
, Hyatt notes. It s an intangible measure - it s what the analysts are saying about you, even if they re ... , he says. While we re in the course of focusing internally, we had to deal with that. And even if we ... plan is solid; our management is solid; and our prospects are solid. But, as Lucas admits, even if a ...
The fight for the business traveler
23 Jul 2007 | by Aarti Shah
-class-only airline that launched earlier this year. Silverjet currently flies just one route - from London Luton ... also relies on word of mouth, and Walsh says customer feedback has been hugely positive. Even so ... . Targeting New York could put Continental in direct competition with Silverjet, but even so, legacy carriers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
