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Report finds line between advertising and PR agencies blurring

SAN FRANCISCO: Even though most PR agencies use social media for their clients, the industry has...The majority of the 55 agencies surveyed, all Council members, said they have competed with advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR functions. It s created a crisis of identity for the PR agency because a lot of PR consultants have ...

The fast track to being taken seriously

-member audience. It can increase highly targeted awareness and help pave the way to additional funding or even ... noticed. But even before contemplating tactics, he says, keep in mind that business reporters are likely ... - each pre-briefed and set to comment. A standard rule of thumb among PR firms pitching business media ...

Reaching Latinos, targeted newswire services, and more

by more than 200%. Popular sites like Vostu.com, elhood.com, and now even MySpace have both English ...

A fresh perspective

@Home project. Because the processor inside each PS3 is significantly faster than a standard PC chip, Sony ...

Q: My firm is currently going through a hiring freeze. Do you think that I should still be interviewing?

A: Even if your firm is going through a hiring freeze, interviewing and networking is always one of the most important things you can do, especially in our business. As you know, the business has waves ... . Constant recruitment and networking is the responsibility of everyone, even during a hiring freeze. ...

Avoid ethical issues by simply asking your audience for input

to write anything, even if they did accept the camera. The important takeaway from MWW s campaign ... it even launched the campaign, and it continued to ask for - and monitor - feedback on how to make sure ...

A cause for inspiration

. Measuring success can be a relative exercise. In some communities, even persuading people to talk about HIV ... at the progress made in the fight against AIDS and perhaps an even more fitting moment to look at what the future ... that no matter who you are or where you are there is something you can do to end HIV, even if it s just becoming ...

Internet complicates peer-review concept

gold standard for research is the garnering of as many citations by other researchers as possible ...

Be proactive in managing reputation

is and is not working. Preserving a solid reputation is an age-old virtue. Even Shakespeare reflected on its value via ...

Pitching holiday gift guides, blog monitoring, and more

to standard evergreen media kits should be in the works, as well as press releases, pitch letters ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.