02 Jul 2007
| by Aarti Shah
SAN FRANCISCO: Even though most PR agencies use social media for their clients, the industry has...The majority of the 55 agencies surveyed, all Council members, said they have competed with advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR functions. It s created a crisis of identity for the PR agency because a lot of PR consultants have ...
02 Jul 2007
| by Randi Schmelzer
-member audience. It can increase highly targeted awareness and help pave the way to additional funding or even ...
noticed. But even before contemplating tactics, he says, keep in mind that business reporters are likely ...
- each pre-briefed and set to comment. A standard rule of thumb among PR firms pitching business media ...
19 Jun 2007
by more than 200%. Popular sites like Vostu.com, elhood.com, and now even MySpace have both English ...
18 Jun 2007
| by Randi Schmelzer
@Home project. Because the processor inside each PS3 is significantly faster than a standard PC chip, Sony ...
11 Jun 2007
| by Michele Chase
A: Even if your firm is going through a hiring freeze, interviewing and networking is always one of the most important things you can do, especially in our business. As you know, the business has waves ...
. Constant recruitment and networking is the responsibility of everyone, even during a hiring freeze. ...
07 Jun 2007
| by Keith O'Brien
to write anything, even if they did accept the camera. The important takeaway from MWW s campaign ...
it even launched the campaign, and it continued to ask for - and monitor - feedback on how to make sure ...
28 May 2007
| by Marc Longpre
. Measuring success can be a relative exercise. In some communities, even persuading people to talk about HIV ...
at the progress made in the fight against AIDS and perhaps an even more fitting moment to look at what the future ...
that no matter who you are or where you are there is something you can do to end HIV, even if it s just becoming ...
23 May 2007
| by Ted McKenna
gold standard for research is the garnering of as many citations by other researchers as possible ...
21 May 2007
| by K.C. Brown
is and is not working. Preserving a solid reputation is an age-old virtue. Even Shakespeare reflected on its value via ...
16 May 2007
| by Irene Chang
to standard evergreen media kits should be in the works, as well as press releases, pitch letters ...