Kraft sniffs out an experiential marketing platform in 'People'
16 Nov 2006 | by Lisa LaMotta
are not a new idea in the world of magazines, as most consumer publications offer tabs that can be opened ...
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What goes online
07 Feb 2007 | by Keith O'Brien
to the campaign. In an Ad Age story about Rolling Rock ad agency Goodby, Silverstein, the magazine responded ...
White House anti-drug office embraces YouTube opportunities
26 Sep 2006 | by Ted McKenna
boards at entertainment magazines to encourage them to portray drug use in a more "balanced" way, said ...
Barr eyes Plan B launch
29 Aug 2006 | by Lisa LaMotta
in those magazines and on Web sites. The educational campaigns will focus on raising awareness amongst ...
'Time', Time Warner, and 'Time' again
24 Aug 2006
Time magazine changes its publishing date to Friday in an effort to reach more readers before
Bally Total Fitness e-book prompts boost in traffic
12 Jun 2006 | by Erica Iacono
. Future The PR team continues to pitch the e-book to long-lead magazines. Cohen says the e ...
Interview: Henry Copeland
23 May 2006
for those types of ads. Other areas have surprised me. I am not a reader of People Magazine and never ... what you were going to do with it. Maybe you would do books, magazines, or newspapers. I believe ...
Localizing VNRs, approaching top-market radio, and more
15 May 2006 | by Lisa LaMotta
in magazines all the time," Balintfy adds. "In radio, depending on the content of your message, you may get a ...
Gay-rights advocates harp on Chrysler ad campaign
06 Apr 2006 | by Michael Bush
In 2005, the American Family Association's (AFA) called for a boycott of Ford because of the automaker's support for gay issues. Ford pulled its advertising from gay- and lesbian-themed magazines ... magazines, but not offering same-sex couple benefits to employees. This week, it's Chrysler's ad ...
P&G's Crest enters anti-aging market
19 Jan 2006 | by Michael Bush
satellite media tours, ANRs, and in-studio interviews. There will also be outreach to consumer magazines ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
