Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
magazine editors, primarily in the beauty and lifestyle arenas. The agency also has a Trendspotting ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
something small supported by magazine advertising, or community activity that s really impactful ... magazine stories we want the issue to be featured. We created about 1 billion impressions within first two ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
On the wall of his office at ESPN s headquarters in Bristol, CT, Chris LaPlaca, the network s SVP of communications, has hanging a 20-year-old picture from a defunct cable-programming magazine portraying a battle of David and Goliath. In the TV-network-themed photo, David, donning shoulder pads and a helmet ...
Begin adds student perspective to Babson PR
08 Oct 2007 | by Tonya Garcia
are different than a reporter working for a magazine or a 24-hour business show. The expertise we have ...
Authenticity vital to green coverage
01 Oct 2007 | by Tanya Lewis
for environmental magazine Grist.org, says he has seen too many press releases that use the phrase green is the new ...
Influencer outlets thrive on cutting edge
24 Sep 2007 | by David Ward
Nowhere is that more apparent than in the continuing success of niche influencer magazines like ... /lifestyle magazine The Fader . If you ve got something, even if it s not out now, we still want you to send ... outlets, Klein says the real key tends to be strong visuals, even though most of the magazines ...
'Business 2.0' folds despite last-minute efforts
05 Sep 2007 | by Hamilton Nolan
NEW YORK: The closure last week of Business 2.0 magazine, the technology-driven bible of a.... COO John Squires wrote that the magazine s operations will be folded into Fortune and Fortune ... weeks prior to the magazine s closure for unrelated reasons. The magazine moved all of its PR in ... Trufelman, Trylon s president, said that the magazine s demise was both tragic and ironic; having survived ...
A matter of trust
03 Sep 2007 | by Hamilton Nolan
Consumer Reports (CR) is a venerable magazine whose reputation is based, perhaps more than ... media environment. The trouble began when the magazine published a story purporting to show flaws ... by online critics, it s hard to believe that a magazine like CR can survive and prosper. It accepts ...
Restaurant serves it up on 'Today'
22 Aug 2007 | by David Ward
of Tony and Marisa by providing old family photos and magazine articles, which ran with the segment ...
Hearst rolls out new mobile sites
21 Aug 2007 | by Hamilton Nolan
NEW YORK: Hearst Magazines Digital Media, the online branch of the publisher's magazine empire...of the print and online magazines. All of Hearst s mobile sites are linked to the main Web pages of the magazines, and some titles are running ads for the site or even mentioning them in the editor s letter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
