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Magazine-driven gatherings make fitness a day in the park

Health and fitness magazines are ramping up their sponsor-based events, which are rising steadily

Interview: Jeff Miller

Jeff Miller, a pop-culture connoisseur, men s magazine contributor, and Los Angeles native, has served as Thrillist s LA editor since its launch in January 2007. He says the always short, always funny ... s magazines? Miller: With my background, I certainly have a major affinity for [men s magazines]. And I ...

Fashion world increasingly has designs on blog coverage

right after the show. With long-lead magazines, there is some time, and they usually will request images ...

Media talks 'green'

, Verdant magazine. Speakers provided insight to a live audience of 286. Bauer opened with his views ...

Maxell touts performance to younger target via X Games

a chance to win a trip to next year s X Games. Advertising ran in ESPN The Magazine and on ESPN ...

Pledges drive CD promotion

. Among the media coverage was a Singer Musician magazine cover story. The initiative has been ...

Volkswagen offers adventure in Touareg campaign

magazines, Keyes said. We re trying to focus on the web-based and weekly publications because they can get ...

Influencers instrumental in 'Guitar Hero II' launch

relations: outreach to alt weeklies, entertainment trade publications, music magazines, men s ...

Events can be key to a dazzling debut

can be planned closer to actual product launch; to target long-lead magazines, the launch event may ...

Cooking Light touts healthy living with greener FitHouse

- with the purpose of comprehensively demonstrating the magazine's idea of a healthy lifestyle....It s to bring the magazine to life, says Hallett Davis Ruzic, Cooking Light s marketing ... emphasizing that Cooking Light is not just an epicurean magazine, says Ruzic. TOOLS: Preparation ... -Williams, Oster, and Jenn-Air. The FitHouse is cross promoted with a monthly column in the magazine, as well ...

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