Market news focus is shifting style from Wall St. to Main St.
31 Jan 2008 | by Alexandra Bruell
connoisseur Tina Gaudoin to head up a luxury lifestyle magazine slated for a September launch. It s a move ...
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Celebrity mags pull through a slump
12 Feb 2008 | by Matthew McGevna
Celebrity magazine US Weekly, and its newest competitor OK! aren't feeling the effects of slumping...started in the UK, saw a 23 percent jump, to 935,000. People magazine remained the powerhouse, according ... magazines across the board announced a round of price increases. Star magazine, National Enquirer, and Life Style all dropped in circulation as well. The other increase in magazine circulation comes from ...
Komen launches African-American outreach program
14 Nov 2007 | by Marc Longpre
. With the help of corporate partners like ESSENCE Magazine , Ford Motor Company, and The Links, Inc., McGhee ...
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
. There are also plenty of local lifestyle reads, ranging from Baltimore and Chesapeake Bay magazines ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
Products and Tools this week
22 Oct 2007 | by Tonya Garcia
will not shop it around to others and you may just land Time magazine. Your firm, Perception, Inc ...
Tips for online placement, b-to-b marketing aid, more
22 Oct 2007 | by Irene Chang
As magazines enhance the broadband content on their Web sites, a publicity channel worth exploring is online demonstration videos, notes Andrea Clark of Publicis Consultants. For example, she says, look ... decisions at little cost to the client. First, gather intelligence about the target magazine s editorial ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
something small supported by magazine advertising, or community activity that s really impactful ... magazine stories we want the issue to be featured. We created about 1 billion impressions within first two ...
Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
magazine editors, primarily in the beauty and lifestyle arenas. The agency also has a Trendspotting ...
Clarke touts YAH expertise with boomer celebration
16 Oct 2007 | by Marc Longpre
magazine, along with TV clips, radio interviews, and local newspaper stories. The team collected 100 video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
