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Food bloggers growing as valuable, influential resource

magazines are no longer the sole source of information on dieting and recipes for consumers, and food ...

Interview: Lisa Benenson

as the editorial director and VP for the magazines' parent company, Working Woman Network....She has also served as a reporter and editor at other magazines and newspapers. She spoke to PRWeek about Hallmark s foray into the magazine world. PRWeek: How long has Hallmark been out ... ... The magazine is built in five discrete sections: Inspire, Renew, Nest, Connect, and Nourish. Its structure is a ...

Samples trump trends in teen fashion outlets

Print outlets like Seventeen and Teen Vogue remain incredibly influential, notes Chet Gulland, account supervisor at Fleishman-Hillard NGT (Next Great Thing). There s still a ritual happening where a teen girl will sit in her room and riff through a magazine, he explains. But Gulland says teen ...

Burson survey analyzes ‘youth-fluentials'

with friends, only 58% said they interact through social networking sites like MySpace. Magazines ...

Otto makes 'Executive Decision'

Placement: Executive Decision magazine, May/June...Executive Decision magazine such a good hit for the client? How did you pitch the editors there? Martin ... ,000 in New England alone, which made it a great placement. We had worked with the magazine in the past ... (Boston) Placement: Executive Decision magazine, May/June Pitch timeline: One month ...

Interview: Anna Holmes

Anna Holmes spent years working for glossy magazines like Entertainment Weekly , Glamour , Star...for the blog after years in magazines? Anna Holmes: There was a girl I worked with at Star who knows ... than the magazines that are geared to them would have you believe. A lot of women s magazines really ... t really have a women s magazine that s ragging on conspicuous consumption because [then] an advertiser ...

Lampoon's Web lures back college crowd

society: college, holidays, and even family road trips. In its monthly magazine, on the radio, and via ... of toga parties and projectile vomiting to university campuses across the nation. When the magazine ...

Outreach lauds Cagney & Lacey's social impact

Katherine Spillar, EVP of the Feminist Majority Foundation and executive editor of Ms. magazine. On ...

Graco hits celeb baby blog scene

Who is your client, and what are its media goals? Jessica Jones: Graco Children s Products is a leading manufacturer of infant and juvenile products. Graco s goal is to reach as many first-time expectant mothers as possible. In the past, this was mostly done through family and parenting magazines ...

PR's beauty business

on TV and in magazines, continues Letellier. The doctors are promoting themselves and their practices ... that they get. Beauty magazines and their editors are still the biggest players in the PR business ... afford, says Cohan. But if you examine the pages of a magazine, which is where most beauty coverage ...

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