Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
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Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
, the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
customer magazine for a DIY store. The latest piece is on how to erect and paint sheds and you are looking ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Magazines has also bagged five nominations. AOP introduced two new categories this year: Social Media ... magazine portfolio on Apple Newsstand - Future Guardian iPad Edition - Guardian News Media Four ... - Guardian News Media Digital Spy - Hearst Magazines UK Goodtoknow.co.uk - IPC Media Shortlist ...
Think BR: Publishing's multi-platform future
09 May 2012 | by James Papworth
on that platform in such a short space of time has been astonishing. Digital magazines in all their forms have ... about their business with the same confidence they ever have. A staggering 3.3m magazines ... s audiences with launches from Bauer Media, Hearst Magazines UK, Immediate Media and IPC Media. And, take ...
Youth and social media
04 May 2012 | by Sarah Gale
magazines, they also now have an expectation that they can access content whenever and wherever they want ...
Trading places: this week's people moves
13 Apr 2012 | by Daniel Farey-Jones
Media has appointed Hello ! magazine ad director Jacque O'Donnell to the position of Radio Times ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
(as recorded in the store s own magazine) and bring back avant-garde ads with a single ...
Tapping into the upmarket tablet user
19 Mar 2012 | by Kantar Media
to pay to access content on newspaper and magazine websites....and magazine websites. They are also 55% more likely to be influenced by comments and reviews posted online ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
