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Bavaria scores big, thanks to massive media coverage

29 Jun 2010 | by Staff, bizcommunity.com

"The value of the South African newspaper and broadcast news coverage is R756 728 but this excludes magazine coverage and online coverage," said Oresti Patricios, CEO of brand and reputation analysis and intelligence company Ornico. "It is irrelevant whether Bavaria staged the spectacle or not ...

Condé Nast relaunches food mag as an app and says others may follow

23 Jun 2010 | by Staff

Condé Nast has relaunched the glossy food magazine Gourmet that it closed last autumn as app called...Gourmet has not been relaunched as a magazine but what Cond Nast is describing as an "immersive and interactive content experience" bringing together articles, menus, photos and videos in an app that will be available not only for Apple's iPad and iPhone, but for other mobile platforms. Continue reading ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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