DM Method: Steps to... Finding the best B2B data
15 Nov 2007
customer database or a magazine circulation, is also likely to be fresher. Select value over price ...
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Which list?
15 Nov 2007
, date of birth, recency. SOMERFIELD MAGAZINE INSERTS This list enables advertisers to reach Somerfield customers through inserts in its free customer magazine. The magazine comes out 13 times a year ... comprises almost 18,000 records of current and lapsed subscribers of New Statesman magazine. Readers ...
DM Method: Steps to... Managing your customer data in-house
15 Nov 2007
high-quality training resources, 18 journals and a leading industry magazine. Pavilion s decision ...
Creative Masterclass on...Destination loyalty
05 Oct 2007
recently on educating our audience via tailored content in e-zines and magazines. Further press and online ...
Home Shopping: Sofa shopping
05 Oct 2007 | by Adam Woods
way to drive online sales and build loyalty has meant the use of catalogues and customer magazines has ...
How to: Run email sweepstakes
05 Oct 2007
. The agencies collected an initial list from promotional vouchers in the Tesco customer magazine ...
Which list?
05 Oct 2007
,000. Selections: Geography, gender, recency, multibuyers. - Spain Magazine Managed by Integral Marketing, the Spain Magazine database comprises 6,946 records of paid subscribers, 56 per cent of which are women ...
Connect contenders named
05 Sep 2007 | by Julia Buchanan
Direct Response and sister magazine Marketing Direct have unveiled a shortlist of the entries vying
International DM: The UK abroad
05 Sep 2007 | by Caitlin Fitzsimmons
titles or the launch of local-language editions of magazines. He says data can either be bought ...
Digital's rise continues as email usurps direct mail
05 Sep 2007 | by Mark Mayne
of DM such as doordrops (8.6 per cent), inserts (7.3 per cent) and direct response magazine advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
