Brand Manager of the Week: Andy Irving
30 May 2012
Magazine and pestered the editor until he took me on. What was your finest hour? Working ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
dismissed complaints about a Yorkie print ad running in FHM magazine using the headline "Size matters". ...
Marketing Magazine Mobile Beta
30 May 2012
Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
to magazine editors, writes Alan Mitchell....in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
thinking and ambitious and brave design the most. Noelle McElhatton, editor of Marketing magazine, said ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
Magazine. 'With graduate jobs so thin on the ground, it is tempting to think you need to show something ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
Magazine Kids Book Club, according to Maureen Rice, editorial director at Cedar Communications, which ... rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ... -channel retailer, so we have to be a multichannel content provider, said Rice. Cedar claims Tesco Magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
