American Express to follow Tesco model and sell customer insight from its database
01 Dec 2009 | by Noelle McElhatton
magazine . "Other companies are doing lifestyle segmentation and modeling, but we're doing modeling off ...
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Rapp scoops Marketing's 'direct agency of the year' accolade
08 Dec 2009 | by Noelle McElhatton
LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying
CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity
27 Nov 2009 | by Gary Sharpen
style. Try this: "Indeed, if you watch TV, read magazines, go online, listen to the radio or open your ...
Rapp scoops green award for 'turtles' campaign
20 Nov 2009 | by Noelle McElhatton
by Campaign magazine. View the winners here. The winner of the Best Green Direct Mail award was the South ...
RSA to manage Cosmo, Men's Health and Esquire reader lists
20 Nov 2009 | by Noelle McElhatton
LONDON - The National Magazine Company has appointed RSA Direct to manage its postal database..., Harper's Bazaar , Esquire and Cosmopolitan . The company claims that around 61% of all ABC1 magazine ...
FEATURE - Direct Marketing: charting the route to integration
18 Nov 2009 | by David Benady, marketingmagazine.co.uk
an online search campaign and online display ads as well as under-taking direct mail, door-drop and magazine ...
Charity trade body set to revise code on telemarketing as Colin Lloyd convenes summit
17 Nov 2009 | by Noelle McElhatton
fully with the law and could be revised, Marketing Direct sister magazine Third Sector has learned.
Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US
09 Nov 2009 | by Noelle McElhatton
advertising magazine for its "frontal assault on a recession that was not dampening consumer enthusiasm ...
CREATIVE STRATEGY - Can Radox meet the challenge of an integrated campaign aimed at women?
05 Nov 2009 | by Simon S Kershaw
on buying sequential pages in a magazine. They're mostly a waste of money. But not Unilever/Sara Lee brand ...
Story, AIS, Publicis Dialog on Big Awards 2009 winners podium
29 Oct 2009 | by Noelle McElhatton
Normal 0 0 1 784 4469 37 8 5488 11.773 0 0 0 The awards are run by Campaign magazine, a sister title to Marketing Direct. Edinburgh-based Story won the top prize for its Glenmorangie client in the Individual Direct category of the awards, held last night ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
