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EDITORIAL: Ethics must be considered when producing VNRs

this magazine. But while journalists are ultimately responsible for what they air, it insults honest PR pros ...

Healthcare: Pharmacies on the front line

's Which? magazine published a damning report on the advice pharmacists give to consumers. Which? claimed ... that they thought we'd done a thorough piece of work,' says Which? magazine senior researcher Nikki Ratcliff ... magazine, the weekly publication for community pharmacists, feels similarly that the report goes against ...

CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz

the party included Access Hollywood , Extra , Inside Edition , People magazine, and In Touch ...

MEDIA ROUNDUP: Health supplements are mixed bag

of them are at health and wellness magazines such as Prevention . The rest of the coverage is a mixed bag ...

CAMPAIGNS: AOTM hits the road to further healthy-lifestyle initiative

in satellite and radio media tours, and briefed Reader's Digest and Oprah magazine. Thompson ...

MEDIA WATCH: 'Obesity' finds a top spot on press menu

Based on 9,146 stories appearing in US newspapers, magazines, and broadcasts from March-Sept. 2003 ...

MEDIA PROFILE: Yoga Journal stays focused on happy, fulfilled, illuminated living

the magazine in 1998, he worked closely with a new editorial team to narrow the scope of the magazine. Yoga ... 're intimately familiar with the magazine, they'll know the kind of unexpected turns we can make." An example ... publish travel features," says Dayna Macy, communications director for the magazine. "It's just a matter ...

OP-ED: Pharmas must rise to global PR challenge AIDS poses

Late last year, Foreign Affairs magazine published a thoughtful article on "The Future of AIDS

MEDIA ROUNDUP: Pharma coverage responds to treatment changes

contributes to the Today show and Time magazine; and Roger Sergel, medical-news producer at ABC ... Times; USA Today Magazines Time; Newsweek; Sunset; Ladies Home Journal; Men's Health; Prevention ...

MEDIA PROFILE: Fitness draws big numbers by helping readers find balance

Fitness magazine is true to its name, but it isn't designed to reach the hard core, so a pitch...claims to be the only magazine in its category to increase newsstand sales and ad pages in the current ... of the magazine is Fitness , and people automatically think strictly athletic and exercise and hard core," says ... . With a rate base of 1.1 million, the magazine has a high pass-along rate and reaches 6.5 million people ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.