Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
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Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
efforts through its brands, as previously revealed in Marketing magazine.
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. Similarly, consumer magazines are expected to fall 1.9% year on year to 822 million. Barnard said ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
The award recognises the role played by individual brand marketers to evolve digital marketing within their organisations. The shortlist below was chosen by journalists on Revolution and its parent title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
in magazines,' she says. Research shows that friends and family are very important to the New Type A 80 ... of features at Marketing magazine. Follow her on Twitter @nickykc ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting
L'Oréal anti-wrinkle cream ad thwarted by MP
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Manchester office in March, following her company's loss of the regional sales contract for Bauer's magazines ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's weekly magazines from February. The marketing campaign focuses on a real mother and model, called ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
