Animal Planet kicks off nonprofit advocacy push
19 Oct 2006 | by Randi Schmelzer
consumer and entertainment magazines and TV outlets for the launch and campaign, getting The Ellen ...
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PR pros are key to telling a story
27 Aug 2007 | by Brad White
Years ago, when I worked for CBS News, those words echoed throughout the halls. It was the guiding principle that drove every news-magazine story from inception to air. Today, the storytelling concept permeates all forms of the news media, yet it is a concept that appears to be all too foreign to many PR ...
Barr eyes Plan B launch
29 Aug 2006 | by Lisa LaMotta
in those magazines and on Web sites. The educational campaigns will focus on raising awareness amongst ...
A market that breeds loyalty
07 Aug 2006
. David Mona (WS): Something your magazine will see début in two months is a cooperative effort to market ...
PR must not hide from discussions on diversity
19 Jun 2006
In a portent of things to come, Ad Age reported last week that Earl Graves Jr., CEO of Black Enterprise magazine, recently expressed during an event held by his publication, "Agencies are licensed to practice racism, not just in hiring, but also in investing in [diverse] media." Whether ire against ad ...
Bally Total Fitness e-book prompts boost in traffic
12 Jun 2006 | by Erica Iacono
. Future The PR team continues to pitch the e-book to long-lead magazines. Cohen says the e ...
Legacy's Truth finds receptive audience
12 Jun 2006 | by Beth Herskovits
of its outreach. In addition to working with local media, the PR team also plans to pitch teen magazines ...
Women's health makes strides with government, PR backing
15 May 2006 | by Lisa LaMotta
Last year, National Women's Health Week received coverage in more than 250 newspapers and magazines ...
Interview: Sana Butler
27 Feb 2006
of her story ideas end up being picked up by other magazines a month later. PRWeek: How did you ... else does the country have to offer? Another example: Every time you open a magazine, you see stories ...
Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
and Travel Magazine , the International Car of the Year awards in Detroit. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
