'Lookbook' puts fashion PR front and center
31 Oct 2008 | by Alexander Bruell
at In Style magazine. We were nervous because traditionally, with these [kinds of] contacts, it's been ...
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Teen Vogue to open holiday "Haute Spot"
07 Nov 2008 | by Alexandra Bruell
of marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall ... in the tri-state area, and pre-launch local radio and newspaper outreach. The magazine is already planning ...
Freud aids 'OK!' amid management changes
30 Oct 2008 | by Frank Washkuch
NEW YORK: Freud Communications, selected by OK magazine as its AOR, is focusing on corporate...Freud is not working on a campaign for the magazine, but it is conducting media outreach for OK ... Hollywood , and the New York Post's Page 6 , trade and consumer magazines, Web sites, and blogs, according ... said. We will keep at those consistently. Freud also coordinated the magazine's late October ...
Wicked Fashions increases efforts for back-to-school
05 Sep 2008 | by Alexandra Bruell
magazine will promote the gym renovation via its Web site and a webisode series. Next month, for its ...
Interview: Clare McHugh
15 Oct 2007 | by Irene Chang
. PRWeek : How does your magazine differentiate itself from competitors? McHugh: Our magazine is denser and quicker than a lot of other magazines in this arena. We don t do long form journalism. We do ... their struggles, their triumphs both professionally and in personal life. The magazine is populated with pictures ...
Cornerstone's James helps clients think young
15 Oct 2007 | by Hamilton Nolan
It is well established that large parts of the music industry, the magazine industry, and any other...So Ed James is poised in a pretty precipitous niche of the PR industry: music, magazines, music magazines, and young, urban-influencer targeting. Not to imply that James is feeling any pressure ... magazines like The Source and Giant , nonprofits, tech clients, and others. Two years ago, The Fader ...
Theater coverage broadens off the beat
08 Oct 2007 | by David Ward
that national media coverage - it s that appearance on Today and that feature in a national magazine ...
Interview: Jeff Miller
24 Sep 2007 | by Hamilton Nolan
Jeff Miller, a pop-culture connoisseur, men s magazine contributor, and Los Angeles native, has served as Thrillist s LA editor since its launch in January 2007. He says the always short, always funny ... s magazines? Miller: With my background, I certainly have a major affinity for [men s magazines]. And I ...
NHB centers education effort around new film
13 Sep 2007 | by Randi Schmelzer
site. In addition, NHB and DreamWorks teamed with Scholastic Magazine to create an educational ...
TMZ's TV success relies on keeping tone
12 Sep 2007 | by Michael Bush
at OK! magazine, says it won t be an easy mission. They ve taken on this extremely daunting task ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
