Food bloggers growing as valuable, influential resource
06 Sep 2007 | by Michael Bush
magazines are no longer the sole source of information on dieting and recipes for consumers, and food ...
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Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
of Grist , an online environmental news and commentary magazine. A guest essay written in critique of PETA ...
Restaurant serves it up on 'Today'
22 Aug 2007 | by David Ward
of Tony and Marisa by providing old family photos and magazine articles, which ran with the segment ...
USB touts its soy-based substitutes for trans fat
14 Aug 2007 | by Marc Longpre
. Tactics The team approached trade magazines to pitch stories on the soy-based alternatives, promoted ...
VisitScotland media push reaches new audiences
18 Apr 2007 | by Randi Schmelzer
. Tactics Research identified Saveur magazine as the best outlet to deliver the culinary message ...
Seattle Roundtable: Moving the needle along
27 Nov 2006
at the media: in any magazine a long story is one page. If you are not communicating in that style, you ...
Consumer Awareness: Spirited effort lifts profile of Diageo's low-carb potables
26 Apr 2004 | by John N. Frank
SMT featured a senior editor from In Touch magazine discussing hot holiday gifts, including Diageo ...
Media Roundup: Media gets sweet on covering candy
12 Apr 2004 | by David Ward
the way to bridal magazines with the idea of candy as a great gift for wedding attendees." Candy ... the possibilities Most candy coverage tends to be in newspapers and magazines, but the candy and sweets industry ...
CORPORATE CASE STUDY: Savvy brand strategy helps creamery taste success
16 Feb 2004 | by Melanie Shortman
expectations," Donnellan says, referring to a full-page article in Time magazine and a candid photo ...
CAMPAIGNS: Mint maker courts magazines, stores with media rollout
19 Jan 2004 | by Sherri Deatherage Green
will continue courting celebrity endorsements, chasing ink in consumer magazines, and seeking TV airtime. "The ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
