Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
of Grist , an online environmental news and commentary magazine. A guest essay written in critique of PETA ...
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Tellabs' hometown effort builds buzz at NXTComm
09 Oct 2007 | by Ted McKenna
with Telephony magazine, adds Strategic MD Chris Parente. Results More than 25 meetings were held with press ...
Restaurant serves it up on 'Today'
22 Aug 2007 | by David Ward
of Tony and Marisa by providing old family photos and magazine articles, which ran with the segment ...
USB touts its soy-based substitutes for trans fat
14 Aug 2007 | by Marc Longpre
. Tactics The team approached trade magazines to pitch stories on the soy-based alternatives, promoted ...
Unilever launches outreach campaign to Hispanic community
29 May 2007 | by Tonya Garcia
The campaign includes ViveMejor magazine, distributed for free at grocery stores and online at www.vivemejor.com , grassroots events, and two sub-platforms focusing on beauty and food - Pasa Las ... that Hispanic shoppers are more open to recipes and tips delivered in Spanish. ViveMejor magazine contains ...
Coke keeps Plus debut simple
10 May 2007 | by Tonya Garcia
is to add a little something extra, says Jeff Cioletti, editor-in-chief of Beverage World magazine ...
Stoli's new line of vodka soars into the high-end marketplace
29 Mar 2007 | by Celeste Altus
of the event to E! and OK! Magazine . Going forward, the team will work to promote the auction of the Elit ...
Taco Bell moves to curb fears after rodent video
02 Mar 2007 | by Michael Bush
in Manhattan, said Sherri Daye Scott, editor of QSR , a trade magazine for quick serve executives ...
What goes online
07 Feb 2007 | by Keith O'Brien
to the campaign. In an Ad Age story about Rolling Rock ad agency Goodby, Silverstein, the magazine responded ...
Kraft sniffs out an experiential marketing platform in 'People'
16 Nov 2006 | by Lisa LaMotta
are not a new idea in the world of magazines, as most consumer publications offer tabs that can be opened ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
