PR has proven to be a 'green' pioneer
30 Jul 2007 | by Bennett Kleinberg
streets. Countless filing cabinets bursting with newspapers, magazines, and memos contained the spoils ...
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Maxell touts performance to younger target via X Games
02 Aug 2007 | by Irene Chang
a chance to win a trip to next year s X Games. Advertising ran in ESPN The Magazine and on ESPN ...
Reactive tactic keeps FAIR analysis heard
28 May 2007 | by Hamilton Nolan
-quoted source on its area of expertise, but also produces its own media. FAIR publishes Extra! , a magazine ... , fielding calls from reporters, planning pieces for the magazine and radio show, and deciding what strategy ... magazine continues to be the main revenue source. Though FAIR is often derided as biased by those ...
A market that breeds loyalty
07 Aug 2006
. David Mona (WS): Something your magazine will see début in two months is a cooperative effort to market ...
Consumer comfort fuels Jadoo's efforts
07 Aug 2006 | by Michael Bush
magazines all the way down to getting coverage at the Cnet.com level. That's about as consumer as you can ...
Markets of tomorrow
26 Jun 2006 | by Julia Hood and Randi Schmelzer
outreach in general is becoming more significant, says Mincheff. Weekly magazines and papers cover obesity ...
Humphries named NIRI CEO-elect
12 Jun 2006 | by Hamilton Nolan
will also be penning a column for Compliance Week Magazine. In a meeting with the media, Humphries ...
Custom publishing builds sense of community for brands
20 Mar 2006 | by Hamilton Nolan
Such factors make custom publishing - an industry whose expertise at producing media is virtually on par with A-list magazine publishers - an attractive, and increasingly popular, option. According ... you receive your New Yorker magazine, you're aware that you're part of a group... and that's what good ...
Advocacy PR: CCPFS touts study to media to boost child-abuse forum
07 Feb 2005 | by Alex Garinger
attracted attention from all corners of the news media, from National Public Radio and Parenting magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
