Inside: Critical mass
24 May 2012 | by Stuart Derrick
became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...
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Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
Ross, previously deputy MD of the technology practice, has been promoted following the departure of Michelle McGlocklin . At the same time, Kate Steele, who co-leads the agency's pan-EMEA Microsoft relationship, has been promoted to senior director of the technology practice. Ross said: 'This is an amazing ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
and CEO of Facebook; Steve Ballmer, CEO of Microsoft; Sir Anthony O Reilly, CEO of Independent News ...
Publicis extends footprint in China
14 May 2012 | by John Reynolds
of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
. The best will be made possible by the Microsoft search engine. Range Rover: Evoque Special Edition ...
Russell Davies: If we keep data, we have responsibility for how it is shared
03 May 2012 | by Russell Davies
't use Microsoft Healthvault. The Withings data is exportable all over the place and can be imported ...
3 Monkeys Communications
01 May 2012
3 Monkeys Communications 3-monkeys.co.uk/ The Lightbox 127-133 Charing Cross Road London WC2H 0EW Longest-held clients Three mobile, Gumtree, Travelsupermarket, IFS, Dimension Data, TGI Friday s, Microsoft New business contact Angie Moxham, chief monkey, hello@3-monkeys ...
Russell Davies: The stack mentality makes marketers' lives more difficult
26 Apr 2012 | by Russell Davies
, Facebook, Google and Microsoft (although Microsoft does not always make the list, which, just ten years ago ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
