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Microsoft campaign puts Burson on the defensive

't properly disclose a relationship with Microsoft....of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ... -search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer declined to discuss the WSJ piece, but said firm staffers were instructed to disclose Microsoft as a ...

As the Internet grows, so do the possibilities for PR

When Google acquired Internet ad services firm DoubleClick, industry watchers viewed the development as another (hefty) strategic acquisition that further served Google s plans for world domination. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...

Ask.com says goodbye to Jeeves

The company, with just 2% of the market, behind America Online's 6.6% and My Way's 2.7%, and far behind market leaders Google, Yahoo! and Microsoft MSN, is launching a marketing campaign along with a revamped Web site. The effort targets what Ask.com vp marketing Greg Ott describes as "the demanding ...

Boycotts of GLBT marketing don't deter diversity efforts

. "People don't react well to companies that back down from support of their policies." Microsoft won ... and Lesbian Center (LAGLC), announced it was revoking an award it gave Microsoft in 2001. When Microsoft ...

Clark & Weinstock handling litigation PR for former Ogilvy & Mather exec

Securities, Lehman Brothers Holdings, Omnicom Group, and Microsoft. ...

PAUL HOLMES: PR must focus on its own strengths - not the shortcomings of TV ads - to better sell itself

is that the great brands of the past 20 years or so - Microsoft, Southwest Airlines, Starbucks, Amazon - have been ...

NEWS IN BRIEF: Kris Brown hired as director at Lavidge & Baumayr

&B handles accounts such as Microsoft's Southwest division, the Phoenix Suns, and the Arizona Diamondbacks.

MEDIA PROFILE: Slate's focus on thought and discussion make it tough to pitch

through to the Microsoft-owned site that is admittedly an extremely hard pitch. Jodi Kantor, New York ... is the best chance they have at getting placement on the site - assuming Eliza Truitt (elizat@ microsoft ...

NEWS BRIEFS

for Microsoft and Allstate. In his new job, Goren will be responsible for the company s international ...

ANALYSIS: Client Profile - GM’s Cadillac of pros set to reinvent brand. Cadillac used to own the luxury auto market, but it no longer commands the respect it once had. Chris Preuss and the Cadillac PR team are determined to kick the brand back int

Tim Allen. He craves the attention of what he calls the Microsoft millionaires - rich, relatively ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.