22 Oct 2007
| by Tonya Garcia
aligned business initiatives. You can see Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers and technology workers. And it s in Microsoft s interest to make a larger pool of employees, not just for Microsoft, but for others. That s just one example of a ...
28 Sep 2007
| by Michael Bush
REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3...community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ...
the cover of Time and is currently on the cover of Rolling Stone. Microsoft worked with campaign lead ...
, lifestyle, sports, and entertainment press. Microsoft s team and the agencies involved intentionally layered ...
30 Jul 2007
| by Randi Schmeltzer
on behalf of Steven Spielberg s A.I. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2 ...
26 Jul 2007
| by Tonya Garcia
as any issues with the deal. Also among the top ten are Microsoft, Verizon, and General Motors ...
12 Jul 2007
| by Keith O'Brien
for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of criticism ...
14 Mar 2007
| by Randi Schmelzer
To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted ...
-life setting, one with which key users could really relate. Strategy Microsoft had done nontraditional ...
Microsoft and R C say the Windows Live/BDSSP relationship will continue to evolve. Microsoft Windows Live ...
28 Feb 2007
| by Michael Bush
fans protesting because there s a Microsoft logo on the front of a jersey from a team in Houston? I don ...
01 Feb 2007
of their competitors like Apple or Microsoft, and their pricing model is interesting in that it provides a really good ...
01 Feb 2007
| by Tonya Garcia
NEW YORK: Using great fanfare, last week's 36-hour product launch of Microsoft Vista aimed to take...Bongarbiz created a human billboard on January 29 seven stories above the city, unveiling the Microsoft and Microsoft Vista logos for awed onlookers at street level. Other launch activities included a luncheon with Steve Ballmer attended by analysts and members of the press, a thank you celebration hosted by Microsoft ...
30 Jan 2007
| by Tonya Garcia
NEW YORK: Using great fanfare, the 36-hour product launch of Microsoft Vista aimed to take...at Microsoft Windows, about the launch strategy. A key element was to humanize [the product]. The launch ...
thank you celebration hosted by Microsoft for all of those who helped with the creation of the Vista ...
with Jon Stewart . Together, Microsoft hoped to reach the large proportion of Microsoft consumers who ...
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